Felten takes down vodka

Here's a great article on vodka hype by the Wall Street Journal's Eric Felten. He makes the standard argument- that most of what sets one vodka apart from another is marketing. But in his case, he backs it up with all sorts of fun facts- like how he made a panel of executives try to identify their own brand in a blind tasting and they couldn't.

Felten also recently wrote a brief history of the Zombie and the upper-crusty Southside cocktail. His articles are the only things I ever read in the WSJ, and I look forward to them every week.

Labels: cocktails