Fly to Brazil

Stirrings came out with a Caipirinha mixer. When I made a joke about what a great scam Caipirinha mixers would be a month ago, I had no idea so many brands were rushing to fill this niche. But I guess it shows that a lot of people are banking on the Caipirinha to be the next Mojito and building drink accessories around it.

Yesterday I was flipping through New York magazine to see a two-page spread for Delta that promotes nothing but their cocktail program. The in-flight cocktails are all made with Stirrings mixers, so maybe next year we'll able to get Caipirinhas in the air.

Labels: ads, cachaca, mixer, products, trends