Snob versus Snob

Here's a great idea: Sam's Wine & Spirits in Chicago is sponsoring an "Ultimate Wine IQ Challenge" to see which consumer knows the most about wine. The winner of the multi-month contest earns a $1,000 shopping spree at the store.

I would love to see the final contest, and I would especially love to see it get really, really nasty.

Wait a minute, has anybody done a wine IQ challenge on the Food Network, or a wine snob reality show, or a show where people have to harvest, produce, and blend their own wine with the winner getting their name on the label?

Watching wine snobs pitted against each other would probably be the thing that finally inspires me to get cable.

Labels: contests, wine