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January 15, 2008

Bud and Clam

Wow. Get ready for pre-mixed Budweiser and Clamato Cheladas. (Read the press release here.) It sounds absolutely crazy, but the Chelada stands for Michelada, which is a popular drink in Mexico.

There are two schools of Micheladas. One is with beer, lime juice, and Tabasco/Worcestershire sauce with a salted rim. That's the one I've most often read about and had in several bars in California and even in Mexico.

The other type is this one, a beer Bloody Mary. I've only read about it but obviously it's popular enough that they produced a pre-mixed product and already test-marketed it before launch.

And apparently, it's already available in my closest Mexican grocery. I'd try it except I don't eat meat. Maybe I'll experiment with V8 juice instead.

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Beer and Tomato Juice is also popular -- okay, perhaps "popular" -- in the South. I think these things are fantastic, even though I have to go to Walmart to get them here and they each contain about two weeks worth of salt. They also need extra Tabasco.

I bought one of these to try it several months ago and didn't finish it because it tastes like a grenade of MSG going off in your mouth.

My local Mexican restaurant (I'm usually the only Anglo there) has had "Cerveza y Clamato" up on its drinks specials board for a long time...right above "El Sexo del Playa."

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