I found this new ad for the Holland America Line cruise ships in a magazine. It's funny how now the cocktail has come to represent not drinking or bars or even a night out on the town, but comfort and ease. Stick a cocktail in your ad and you show that life is good with your service- you can relax and let them take care of you.
The ad reminded me of a this one from Delta airlines.
Camper English is a cocktails and spirits writer for publications including Saveur, Details.com, Whisky Advocate, PopSci.com, Drinks International, and many more. Learn about Camper and Alcademics, or read clips of his published work.