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January 11, 2008

It was just a matter of time...

Diet liquor will soon be hitting store shelves.
Smirnoff Ice Light - Smirnoff Ice Light is the latest addition to the Smirnoff Ice line of flavored malt beverages, bringing together the top selling PAB brand with the fast-growing luxury light segment. One bottle contains only 110 calories and offers consumers a crisp tasting alternative to light beer. Available in six-packs and variety packs at the suggested retail price of $7.49; twelve-packs will also be available.

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