Juiced up
Via BevNet, Ocean Spray is introducing an energy juice drink called Cranergy, "to help fight America's energy crisis." I'm not sure if that slogan comes from BevNet or Ocean Spray directly, but it's pretty ridiculous. The drinks are juice with Splenda, fortified with B vitamins and green tea extract. This provides drinkers with "a natural energy lift they can feel good about."
Sure. From the Splenda website:
The process selectively replaces three hydrogen-oxygen groups on the sugar molecule with three chlorine atoms. Chlorine is present naturally in many of the foods and beverages that we eat and drink every day ranging from lettuce, mushrooms and table salt. In the case of sucralose, its addition converts sucrose to sucralose, which is essentially inert. The result is an exceptionally stable sweetener that tastes like sugar, but without sugar's calories. After consumption, sucralose passes through the body without being broken down for energy, so it has no calories, and the body does not recognize it as a carbohydrate.Refreshing! I can't wait to try this delicious drink that's "the first ever energy beverage to hit the juice aisles."
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