Then Skyy Vodka announced they are reformulating their flavors to use all-natural flavorings and now calling them Skyy Infusions (including grape and passion fruit flavors- coincidence?). I asked for specifics on the flavoring process but am not convinced by their answer that they're doing anything but purchasing natural flavors instead of artificial ones.
The Skyy flavors don't come close to the whole-fruit taste experience of flavors by Hangar One and Charbay, but you don't really expect them to. Though I'm very leery of their overuse of the words "infusion" and "natural," the flavors are much brighter and seem to have more flavor elements than the average mono-flavoral (I just made that up) stuff on the market. So all marketing aside, they did something new and interesting. Perhaps I'll blog some tasting notes later.
In other interesting flavor news, I've got to say that the organic Tru vodka lemon flavor is a total winner. You can taste rind and pith and smell the zest of the lemons. Of what I've tried, only Hangar One's Buddha's Hand is in the same league. Nice work.
And finally, Charbay vodka announced that now all the fruit used in their blood orange, meyer lemon, and pomegranate flavors is organic. It's great to see everything moving in this direction.