One more organic vodka
The people at Modern Spirits, who produce the line of vodkas in flavors like pumpkin spice and chocolate orange, have launched an organic vodka made from American wheat. The line is called TRU, and the initial launch is a plain, lemon, and vanilla flavors.
For those keeping score at home, we have organic vodkas made from Italian wheat (Purus) American rye (Square One), German rye (UK5), and American corn (Rain, though I don't think this is certified organic). So far, everybody gets to own a category.
Beyond being made from organic wheat, TRU plants a tree for each bottle sold and uses a lighter bottle (25% lighter at 620 grams according to the press release).
I think bottle weight is going to become a larger issue with the new eco-booze awareness. And I'm sure it will be a sticking point for vodka companies: on one hand, you want to give customers a big heavy bottle so they feel they paid for something valuable. And on the other hand, you can't brag about your eco-friendly booze if you stick it in a weighty vessel that burns extra fuel to ship.
