Veloce name change

The delicious grappa/amaro liqueur Veloce that is starting to make waves in the Bay Area just announced that due to a lawsuit they're changing the name of the product.

VELOCE LIQUORE DI MILANO HAD A LEGAL CHALLENGE FOR THE RIGHTS TO THE VELOCE NAME WITH BAR VELOCE IN NEW YORK LAST SEPTEMBER.

WE HAVE DECIDED THAT EFFECTIVE IMMEDIATELY VELOCE LIQUORE DI MILANO WILL BE RENAMED TO DIMMI LIQUORE DI MILANO.

DIMMI IS A WORD IN ITALIAN THAT IS USED FREQUENTLY EVERYDAY AMONG FRIENDS. IT IS AS COMMON AS THE WORD CIAO. IT MEANS “TELL ME” IN FRIENDLY WAY. IT IS NOW THE NEW BRAND TRADEMARK FOR LIQUORE DI MAILANO.

THE NAME TRANSITION FROM VELOCE TO DIMMI WILL BE OVER THE COURSE OF THE NEXT SEVERAL MONTHS. WE ASK OUR FRIENDS, CONSUMERS AND ACCOUNTS FOR YOUR PATIENCE AND SUPPORT DURING THIS TIME.

THE ONLY THING TO CHANGE WILL BE THE NAME. THE GLASS, BOTTLE DESIGN AND OF COURSE THE WONDERFUL SPIRIT IN THE BOTTLE WILL ALL REMAIN THE SAME.

Goodbye Veloce, Hello Dimmi.

Labels: amaros, liqueurs