Best press release of the day

I received what appears to be a press release announcing the success of releasing this press release:

LAD communications Announces Successful PR Launch

PORTLAND, Ore., April 30, 2008 – LAD communications celebrates the launch of The Deschutes Brewery and Public House located at 210 NW 11th Ave., in the heart of Portland’s bustling Pearl District. As the first pub in Portland for the Bend, Oregon based Deschutes, this launch showcases LAD’s ability to generate significant buzz and interest in both the media and the public for this distinctive Oregon microbrewery.

That, my friends, is not PR. That is meta-publicity. That is art.

Labels: funny