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May 20, 2008

Tequila Terroir

Run screaming to your local newsstand to pick up the June issue of Wine & Spirits magazine, with the Top 100 Value Wines on the cover. Also on the cover is a mention of a story inside on Tequila Terroir, written by me. Hooray! My pal Jenn Farrington took the photos.

Here's the teaser:

This February, a new Tequila called Ocho launched in Europe with a small but significant difference from other brands: each bottling is labeled with the harvest year and name of the agave field from which it came. Tequila is a spirit unusually ripe for the study of terroir as its raw ingredient does not vary, it is grown in a specified region with diverse soils, and it does not need to be aged like whisky or Cognac so it can be appreciated without the influence of wood. Yet until now brands have provided consumers with only broad clues as to the origin of the agave in each bottle.
On the page after my story, you'll be treated to a tasting story on tequila written by David Wondrich, in which he explains terroir in spirits better in three paragraphs than I did in 1200 words.

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