Turning up the heat in the cachaca war
Perhaps by now you've noticed these subtle Cabana cachaca ads that suggest the product is a depilation aid. But seriously, I've seen them around a lot lately, which implies Cabana is increasing its ad spending in an effort to become the leading cachaca. I know Cabana was released on the east coast first but out west Leblon had a big head start on Cabana and Sagatiba. It will be fun to see who comes out on top, or if there is room for all three.
