V2O

Graham Holter of Wine and Spirit Magazine (it's the UK one, not the US one with an "s") asks, "What's the difference between vodka and water?"

What's the difference between luxury vodka and premium mineral water? One is a flavourless, colourless liquid that relies on clever marketing to sustain an inflated price point, and the other is - oh. Right.

Really it's a story about the similarities in marketing between the two, with some funny notes at the end.

Labels: marketing, vodka