I think it's interesting to see which normally-quiet brands decide to launch big advertising campaigns all of a sudden. I've been seeing Drambuie ads all over the place recently- at least in all the men's magazines. And now I'm starting to see more Kahlua ads as well. I wonder if it's a winter thing- darker liqueurs for colder weather.
I also found another "cocktails = sophisticated vacation relaxation" themed ad, this time for Lufthansa, and this time not with cocktails but wine.