Behind the Booze: Zima

Slate has a terrific and entertaining story on the life and death of Zima, the malternative beverage that was finally retired this year.

"In 1994, Coors estimated that 70 percent of America's regular drinkers gave Zima a try. Unfortunately for Coors, most of those drinkers tried it only once, since straight Zima tasted like tinfoil soaked in Fresca."

Hilarious.