I was familiar with Ty Ku liqueur, the... uniquely-flavored beverage in a bottle that lights up when you lift it. But thanks to an ad in Cheers magazine I noticed that it now comes in four variations.
I was expecting the worst but luckily didn't find it. The new products are soju (blue), junmai ginjo sake (black), and junmai daiginjo sake (white). I haven't tried any of them, but I sort of like the black and white bottles.