Sand in the Vermouth
Vodka, the Next Big Thing in 1954

Gaga for Campari

The new Lady Gaga video has some unusual Campari product placement, in that they seem to be enjoying it in an underground station while Lady Gaga, with her usual aversion to wearing pants, waves a light-up Gandalf-style staff around.

Campari, the choice of subway disco wizards since 1860.