Firefly Sweet Tea vodka has been on the market for less than a year, and it has finally made its way across the country to California.
While new flavors of vodka are usually only worth mentioning when they're weird, and I'd rarely go out of my way to try one ("Just send it in the mail," I'd command, from my desk of power) I'd read a few rave reviews of this. So when brand co-owner Scott Newitt came to SF, we met for me to try it.
Most flavored vodka tastes like vodka with flavor added, but this one tastes like sweet tea (iced tea to us Northerners) with vodka added. The alcohol is subdued enough (it's 35%, so a little less alcoholic than unflavored vodka but on par with some other flavors) that you could drink it on its own, but amazingly, equal parts Firefly sweet tea vodka and water with a slice of lemon ends up tasting just like a refreshing glass of iced tea.
You may have consumed drinks before where you said, "Oh my, this is dangerous, because I could drink a vat of it." This is one of those. I went through my first bottle in a few days- and that's only because I was trying to make it last. (Confidential to PR company: SEND MORE. LARGER BOTTLE.)
And a cocktail that's just booze and water? Hell yes. I am a lazy drinker a lot of the time, and with this stuff you'll never run out of mixers.
They hit the jackpot with this flavored vodka, and can benefit from the fact that it's flavored vodka and they don't have to be all that serious about it. As Newitt said, "This isn't cognac, this is just fun."