Wow- This is a great animated website, promoting a product in cool bottles with limited edition goth-style art.
It's too bad about what's in those bottles. They have the European legal maximum amount of thujone, the chemical in grand wormwood that is the supposed hallucinogenic (but isn't really unless you poison yourself with it). In the EU the limit is 35 parts per million as opposed to 10 in the USA.
The thujone is placed in 25% alcohol (most vodka is 40%, most absinthe is around 65%) then made less bitter according to the text on the website. So you get the minimum amount of flavor and the minimum amount of alcohol with the maximum amount of thujone.
Oh well, at least for once the website is pretty.