Hey, did y'all see Alcademics quoted in the Wall Street Journal this weekend? Wahoo!
Why Do Mocktails Fall Flat? By Eric Felten
Last year the Dry Soda brand of very lightly sweetened fizzy drinks
came out with a new flavor, "juniper berry," which it advertised as
"the perfect 'non-alcoholic gin and tonic.'" Juniper, of course, is the
distinctive, piney flavoring that distinguishes gin. And so might a
juniper soda appeal to gin lovers? The definitive response came from
drinks blogger Camper English: "The problem with non-alcoholic drinks
is their complete lack of alcohol," he wrote at his site,
Alcademics.com. "To me, this product sounds like it will pair
magnificently with leftover vodka to make a gin-free G&T." In other
words, what's the point?
Camper English is a cocktails and spirits writer for publications including Saveur, Details.com, Whisky Advocate, PopSci.com, Drinks International, and many more. Learn about Camper and Alcademics, or read clips of his published work.