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Hello, Wall Street!

Hey, did y'all see Alcademics quoted in the Wall Street Journal this weekend? Wahoo!

Why Do Mocktails Fall Flat?
By Eric Felten


Last year the Dry Soda brand of very lightly sweetened fizzy drinks came out with a new flavor, "juniper berry," which it advertised as "the perfect 'non-alcoholic gin and tonic.'" Juniper, of course, is the distinctive, piney flavoring that distinguishes gin. And so might a juniper soda appeal to gin lovers? The definitive response came from drinks blogger Camper English: "The problem with non-alcoholic drinks is their complete lack of alcohol," he wrote at his site, Alcademics.com. "To me, this product sounds like it will pair magnificently with leftover vodka to make a gin-free G&T." In other words, what's the point?


Read it here.

Camper's Book: Tonic Water AKA G&T WTF is now available for sale.

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