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Why Do Mocktails Fall Flat?
By Eric Felten

Last year the Dry Soda brand of very lightly sweetened fizzy drinks came out with a new flavor, "juniper berry," which it advertised as "the perfect 'non-alcoholic gin and tonic.'" Juniper, of course, is the distinctive, piney flavoring that distinguishes gin. And so might a juniper soda appeal to gin lovers? The definitive response came from drinks blogger Camper English: "The problem with non-alcoholic drinks is their complete lack of alcohol," he wrote at his site, "To me, this product sounds like it will pair magnificently with leftover vodka to make a gin-free G&T." In other words, what's the point?

Read it here.

Get Camper's Book: Tonic Water AKA G&T WTF.