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Glossy Booze: Late July Edition

What Would You Ask Cuervo's Maestro Tequilero?

Alcademics has very intelligent readers. Oh yes you are! And I am lucky to have access to some top distillers, brand ambassadors, and other industry people and meet up with tons of them when they come into town. So I thought I would see if Alcademics readers had questions for industry folks I am meeting. I'll take your questions to my meetings and get responses to post here. This could be an ongoing series if it works out.

On Thursday (July 30, 2009) I am meeting Francicso Hanal Alfaro, Cuervo's Maestro Tequilero and Araceli Ramos, Director at La Rojeña, the Cuervo Distillery. What would you ask them?

Cuervo, as we all know, puts out that mixto tequila product that all tequila lovers love to hate. (Mixto tequila is fermented and distilled from a mix of at least 51% agave plus other sugars.) They also put out several lines of 100% agave tequilas including Reserva de la Familia, and some of them are quite delicious.  Yet many people's college memories of drinking Cuervo turn them off tequila for life. It must be a tough (though hugely profitable) situation when your low-end product gets all the attention.

Do you have any questions for the Cuervo reps? Agriculture, production, products, economic climate, etc? Put your questions in the comments section (or email me to keep them anonymous). Just keep it classy, okay?

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