Nuts for Cocktails

I love how cocktails are such a large and increasing part of modern culture that other seemingly unrelated industries are hitching a ride. Airlines advertise their cocktail programs, countries promote their national cocktails as part of their tourism ads, and food groups like the Wisconsin Milk Marketing Board are pairing their wares not only with wine, but with cocktails.

The latest press release to give me pause was from the National Peanut Board promoting cocktails made with peanut butter and peanut-infused rum. Awesome.