The press release is way too long to post for this event, but I like the concept. It's a pop-up liquor shop/bar experience in London. You can taste cocktail samples with your entry fee or purchase rare samples to taste (and perhaps take home?).
I like the idea of an event where you try liquor before you buy it- especially for expensive holiday gifts. If only liquor stores would allow sampling, we wouldn't need cool events like this.
It's November 27th and 28th in London. Info here.