I received a sample of Love Potion #9 to try. This is a liqueur (at least I think it's a liqueur; they've filed it in the "distilled spirit specialty" category, which is sort of like "none of the above") with a cane neutral spirit base, artificially flavored and bottled at 30% ABV.
On the nose it's mango, pear, chocolate, cherry, green melon, kiwi, and apple. On the mouth the chocolate pushes forward first, then orange or tangerine zest. It's sweet but not syrupy, and definitely not as thick as typical liqueurs. This isn't a product of the earth or anything, so it's best not to think too hard about it.
Overall, it might mix well with white spirits like rum and vodka, and make an interesting substitute for triple sec.