New Booze: Seagram's 7 Dark Honey

I received a bottle of Seagram's 7 Dark Honey for review, so here goes.

The product is described not as a liqueur but as "blended whiskey with real honey and natural flavors." On the nose it's dark honey. On the palate, too, but to me it tastes more like "honey flavor" than honey. The whiskey flavor I find elusive if not absent. I think this is meant to be mixed with Coke.