Liquor brands, especially vodka brands, have to do a lot to compete for attention on the shelf. Some accomplish this with tall bottles, others with oddly-shaped bottles that don't fit on the shelf or bottles shaped like skulls, and still others with bottles that light up when you pick them up.
Someone just stepped up the game. I saw an ad for this new vodka Medea that has a programmable rotating LED display.
I was curious as to how one programs it, so I went to the website where they have a video. With only a couple of buttons but the option to write several long messages one letter at a time (avoid words with "Z" as you'll be pressing the button 26 times- and the space bar comes after "Z"), you'll probably finish drinking the bottle of vodka long before you finish programming your message of "LETS GET CRUNK TOGETHER."
Watch the video here:
After watching the video I'm tired and frustrated and I haven't even tried to code the thing. It reminds me a lot of the Macbook Wheel.