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April 2010

How to be Interviewed for Print, Television, and Radio

At the annual Tales of the Cocktail convention in New Orleans this July, I'll be co-leading a seminar with Jennifer English called "How to Be Interviewed for Print, Television, and Radio." I would love input from potential attendees of the seminar so please keep reading to help me make this talk useful! Now you're probably thinking Jennifer English... did I get married or do I have a sister you didn't know about? Well, the real answer is "neither" but for the sake of publicity we're calling ourselves "kissing cousins" to confuse the matter and gross you out. Jennifer is radio... Read more →

Camper's Book: Tonic Water AKA G&T WTF is now available for sale.

Earth Day is April 22 and Arbor Day is April 30th: What are you doing to celebrate? You could run out and plant a tree but that would be messy and dirt would be involved. Gross. Luckily several booze brands make it easy for you to do almost nothing while getting the full bragging rights of eco-activism. That's so American! Here are some ways you can help the earth while harming your liver: VeeV acai liqueur hosts the Treetini website, where you can learn locations of bars in which to order a Treetini- made with Veev, natch. For every drink... Read more →

Camper's Book: Tonic Water AKA G&T WTF is now available for sale.

The Comingling of Laphroaig and Budweiser

In the April edition of Esquire magazine, dastardly David Wondrich lists a few beer cocktails. Some of them are old familars: Black Velvet and Shandy. Some are unfamiliar (The Porteree with porter and sugar over ice and nutmeg on top; the Berliner Weisse mit Schuss from Germany), and one sounds like OH MY GOD I HAVE TO TRY THAT. Groundskeeper When we were putting this article together, a question came up: What do you do with, say, Budweiser? What about a superpeaty Scotch, the kind that's almost too smoky to drink? Bingo. The Scotch calms down; the Bud mans up.... Read more →

Camper's Book: Tonic Water AKA G&T WTF is now available for sale.

In my last post, I talked about the three tier system in the US and what goes on at the WSWA convention in La Vegas. Now I want to mention how the convention is changing. This was the first year that they invited consumer press (I write for both consumer and trade) to attend, so it was a pleasure to bump into Wayne Curtis who also shared his thoughts on the show. (perhaps the clutziest brand name in the industry, but I like this Irish whisky) Last year was the first year they had a spirits tasting competition at the... Read more →

Camper's Book: Tonic Water AKA G&T WTF is now available for sale.

The WSWA is the Wine & Spirits Wholesalers of America, representing the distribution tier of the booze business. I recently went to the WSWA convention in Las Vegas to check out what's new. As you know, in the US the three-tier system was installed after Prohibition to keep alcohol brand owners from selling directly to consumers and owning bars. In between are the distributors, who get the alcohol from the owners and sell it to bars and restaurants (on-premise venues) or liquor stores (off-premise). There are many small but some very big distributors in different states and regions. In the... Read more →

Camper's Book: Tonic Water AKA G&T WTF is now available for sale.

Liquor brands, especially vodka brands, have to do a lot to compete for attention on the shelf. Some accomplish this with tall bottles, others with oddly-shaped bottles that don't fit on the shelf or bottles shaped like skulls, and still others with bottles that light up when you pick them up. Someone just stepped up the game. I saw an ad for this new vodka Medea that has a programmable rotating LED display. I was curious as to how one programs it, so I went to the website where they have a video. With only a couple of buttons but... Read more →

Camper's Book: Tonic Water AKA G&T WTF is now available for sale.

On Monday April 5th, Greg Boehm of Cocktail Kingdom and Don Lee of Momofuko Ssam Bar gave a talk at Rickhouse in San Francisco. Boehm's plane was delayed so Lee gave an impromptu talk on one of his bar science projects. (When I last spoke with him, he was measuring the BRIX count of sugar syrup in all the bars in New York.) Recently he's been trying to determine how much is a "dash" of bitters in a drink. Lee noted that different bottles of bitters release different amounts of liquid in a dash; not only just between brands but... Read more →

Camper's Book: Tonic Water AKA G&T WTF is now available for sale.

Last week I attended a dinner at the Anchor Brewery as a launch party for the first Sierra Nevada 30th anniversary celebration line. Sierra is releasing beers as a tribute to and in collaboration with pioneers of the craft brewing industry. From a press release: March of 2010 will see the first of four beers in a series of collaborative projects with America’s craft-brewing pioneers: Fritz Maytag of Anchor Brewing; Jack McAuliffe, founder of New Albion Brewery; and authors, homebrewers, and beer advocates Fred Eckhardt, and Charlie Papazian. Together, this group is credited as ‘the men who launched a thousand... Read more →

Camper's Book: Tonic Water AKA G&T WTF is now available for sale.