On July 21, 2010 I gave a talk at Tales of the Cocktail on How to be Interviewed for Print, Radio, and Television. I covered the print part and Jennifer English (no relation) covered radio and TV.
The description of the seminar is here.
Several people asked that I share the slides from the talk, so I've added them to Scribd website. The slides are viewable here.
And if you happen to be in the conference planning business, please note that I am available to speak on being interviewed, getting press for your bar/restaurant, and any number of boozy topics!