Some Canadian whisky news:
Phillips Distilling Company is re-launching the brand Revel Stoke in September. The brand was originally launched in partnership with Maxim magazine in 20o0. It is a "Spiced Canadian Whisky" that is 45% alcohol.
From the press release:
Since 80% of the rum market includes spiced rums, Phillips Distilling Company thought that the same could be applied to whiskey. Revel Stoke is a spiced whiskey at 90 proof. This is a higher proof than competitors Jack Daniels or Crown Royal, but is more palatable and easier to drink.
In late August a new brand extension hits the market- Canadian Mist Black Diamond.
From this release:
Canadian Mist Black Diamond is blended at 86 proof and has a higher sherry and rye content to give it a more enhanced flavor and deliver the smooth profile for which Canadian Mist is known.