In November 2010 I visited seven tequila distilleries in Jalisco, Mexico. We were hosted by the Distilled Spirits Council of the US (DISCUS), as well as by the CNIT, the Camara Nacional de la Industria Tequila. Both are industry-sponsored groups with many different brands as members.
Judith Meza, who works for CNIT, outlayed what she thinks are the
Top Five Misconceptions About Tequila
- Tequila comes from a cactus. Truth: tequila comes from the agave plant, a relative of the lily.
- Tequila contains a worm in the bottle. Truth: Tequila never comes with a worm in the bottle. Some mezcals do.
- Tequila is highly alcoholic. Truth: tequila is nearly always sold at 40% alcohol in the US, the same as most vodka, whisky, gin, rum, and everything else.
- Tequila should be consumed with lime and salt. Truth: Good tequila doesn't need it.
- Tequila is served in a shot glass. Truth: While it can be served in a number of vessels, there is a Riedel tequila tasting glass that is especially good for sipping tequila.