The blog over there is called New Booze, and it's a place for announcements about new spirits hitting the market and also spirits with newly expanded distribution. ShakeStir is a community for bartenders and I hope they'll find this information relevant.
I don't think there is a way to subscribe via RSS feed just yet but I'll work on it.
The blog entries are now available by RSS! Get them here: http://feeds.feedburner.com/NewBooze
I put up a backlog of new spirits for November. They are:
- CLIX vodka
- Hine Antique XO Cognac
- Smirnoff Whipped Cream and Marshmallow Flavors
- Bruichladdich Botanist Gin
- Bittermens Spirits
- Ocean Vodka expands to mainland
- The Glenrothes 1995 Vintage
- Tullibardine Aged Oak Whisky
- Alchemia Flavored Vodka
Go here to start reading.