Join Camper English at Tales of the Cocktail
Bartenders, Your Chance to Work Abroad in the Auchentoshan Switch

Celebrating Martini Vermouth's 150th Anniversary and New Visitors' Center

Hello from Italy! Last night I attended the unveiling of Martini vermouth's newly expanded visitors' center in celebration of their 150th anniversary here near Turin. Below is a brief photo tour of the center. 

  IMG_7372

IMG_7286

The highlight of the renovated center is the museum, which includes a lot of brand history and advertising. 

IMG_7341
IMG_7354
IMG_7356

There is also one of the largest and most valuable wine history collections in the world, replete with many wooden grape presses hundreds of years old.

IMG_7359
IMG_7361

Plus ancient pottery and glassware from the ages. 

  IMG_7365
IMG_7368

 

The new visitors center includes classroom areas (one of which is accessed through a giant wooden barrel like a speakeasy) and a modern lounge. 

IMG_7335
IMG_7297
But now off I go to take racecars to pick wormwood in the Italian countryside today. It's a rough life. 

See more photos on Flickr here.

Happy Birthday Martini! 

Camper's Book: Tonic Water AKA G&T WTF is now available for sale.

Comments