We go through a lot of bottles in the beverage industry, and most of them go into the recycling bin or worse, the trash. However a few companies have designed bottles specifically to keep some of the glass out of the trash can for at least one more use.
Remember it's an ordered list: Reduce, Reuse, and only then Recycle.
This newish rum by drinking personality Zane Lamprey has pre-scored lines on the bottle so that you can cut it into one of three things: A goblet, rocks glass, or pint glass.
Then you can use one of several methods (including one with lighting a string on fire that seems like it would work well with the lined bottle) of cutting a bottle into a glass. Don't forget that you'll need to file down the edge afterword.
All the the liter-sized, ergonomic bottles from this company (Ford's Gin, Tequila Cabeza, Cana Brava Rum, Aylesbury Duck Vodka) are made with volume markers on the outside.
These make inventory easier for bartenders (rather than just estimating volume), they can make batching easier, and they're a popular choice to refill with juices and syrups behind the bar. So popular, in fact, that they started making available to bartenders special colored bands that fit around the bottles to indicate what is in them - green for lime and yellow for lemon, for example.
This PDF file shows all the ways the bottle was designed for bartenders.
East Imperial Beverages
This line of tonic water and sodas, available in just a few US markets so far, come in small bottles optimized for bartenders to reuse for bottled cocktails.
The labels are made from a type of metallic-plastic-something paper so that the labels pull off in one piece, typically without any glue residue left on the bottle. I've tried it at home and they're great.