While I will try not to get too much into the eco-impacts of mailing bottled water around the world while researching water in spirits and cocktails here on Alcademics, I thought this large campaign was rather interesting.
The Whole World Water Campaign is a charity project where instead of hotels selling commercial bottled water, they filter their own using a Vivreau filtration system and put it in a special, recyclable bottle. The hotel charges for the water and gives 10% of the profits to the charity fund that goes to support bringing drinking water to communities without access to it.
Sounds like a win-win, except I like hotels that give free water best. I am often dehydrated.
Conde Nast Traveler wrote a cool little article about it in the March issue. (Image taken from their website.)
More information and participating hotels are listed on the Whole World Water website.
The Water Project on Alcademics is research into water in spirits and in cocktails, from the streams that feed distilleries to the soda water that dilutes your highball. The research for the project is supported by Bowmore Islay Single Malt Scotch Whisky. For all posts in the project, visit the project index page.