The convention is a meeting of the second tier of the three tier system: the distributors who buy from the producers and sell to either bars or liquor stores as required by US law.
This edition of New Booze contains a few months' worth of new product launches.
As usual, a ton of whiskey and a smattering of other products hitting the US market.
Here are some of the new spirits hitting the market over the last couple of months: lots of rye but also gin, tequila, pisco, applejack, and more.
In today's edition of New Booze, we find new vermouths, vodka, flavored gin, flavored vodka, flavored rum, a couple of amari, a smokeless mezcal, a bottled Old Fashioned, and a ton of new scotch, rye, and bourbon.
This gin palace, opening soon, offers 115 cocktails, 6 gin flights, and a ton of personality. I tried 17 of the drinks.
The regular New Booze feature might better be called New Whiskey, as it seems 80% of new spirits products released are scotch and bourbon. Today we have 15 of those, plus liqueurs, vodka, gin, cognac, and Spanish brandies.
Behold a round-up of new liquor products hitting store shelves, including gin and sweet potato liqueurs, aged American apple brandy and Swedish vodka, rum meant for shots, and 18 new whiskies, most of them limited editions.