Millennial Marketing, High-tech Vodka, Hybrid Spirits were some of the product trends I observed at this industry conference for the distribution tier.
Camper's Book: Tonic Water AKA G&T WTF is now available for sale.
Who knew there were so many vodkas and gins distilled from whey? Answer: Not me. Here are 9 milk-derived vodkas and gins on the market.
So, so much whiskey.
Behold a slew of new whiskies, plus a certified gluten-free vodka, estate-distilled gin, American Campari, apple brandy, and more!
In my latest story for PopularScience.com, I wrote about the new Hangar 1 Fog Point Vodka, which was diluted with fog-harvested water from San Francisco; most of it from beneath Sutro Tower on Twin Peaks.
The convention is a meeting of the second tier of the three tier system: the distributors who buy from the producers and sell to either bars or liquor stores as required by US law.
This edition of New Booze contains a few months' worth of new product launches.
As usual, a ton of whiskey and a smattering of other products hitting the US market.