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How to Describe Tequila

Let's say that you are bringing a new brand of tequila to market and want to tell people what's in the bottle. Here are the basic questions that a brand should be able to answer. Distillery What is the NOM number of the distillery? Where is it located, and is this in the highlands, lowlands, elsewhere? Does the brand own the distillery or is it a custom product? Agave The product is 100% agave, right? Is the agave estate-grown, purchased on the market, or a combination? Is the agave all from the highlands, lowlands, another region, or a mix? Agave... Read more →

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Guest Post: How to Give Great Presentations

I was preparing for my Tales of the Cocktail presentation and was thinking how unfortunate it is that I won't be able to use any of the information in the Tales session called How to Give Great Presentations for my presentation, as it is the presentation that takes place immediately before mine on Wednesday, July 21, in New Orleans. But then I remembered that I am writing previews of seminars for the Tales of the Cocktail Blog so I tricked asked session co-leader Philip Duff if he would give us a preview of his session that will help us prepare... Read more →

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Camper Turns the Big 5-0 in Scotland

No, I'm not 50 years old, but I visited my 50th distillery/blending house here in Scotland at the Isle of Jura distillery. I'm lucky to have seen so many places around the world and look forward to seeing many more. I'll post more information about the trip later, but here's the glamour (note European spelling) shot. Read more →

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A Banner Bonanza

While normal people were sleeping, friend and web developer Humuhumu was cranking out a new set of banners that I'll rotate on Alcademics. She even provided an idiot-proof template for the Photoshop-challenged user that is me to make additional banners going forward. She is The Awesome. Keep her in mind for your web graphic/design/programming projects! Read more →

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More Ramblings on Journalism in the Digital Era

I recently read the book Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky to gain some more insight on the changing media landscape in the age of digital publishing. My question was basically: What is the future of journalism and news publishing in an age when everybody can start a blog and become a publisher? (Read: Should I be looking for a new profession?) The book covers a lot more ground than just my question, but does a great job at addressing it and hinting at the future. In the olden days the cost of printing... Read more →

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The New Look of Alcademics

How do I look? After much work with my friend best known by her tiki name, Humuhumu, Alcademics has been redesigned. Humu has designed websites including Critiki, Ooga-Mooga, and the website for Smuggler's Cove as well. This is how this site used to look: I tried to work as much as possible within the framework of the Typepad back-end, with Humu adding custom CSS and additional graphics when necessary. There are big changes such as rearranging the main content column to the center and highlighting it with large text, and darkening the background color for easier reading. There were also... Read more →

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Come See Me at the MCC (Or on your computer)

I'll be speaking on a panel about social media at the Manhattan Cocktail Classic early next week in New York. Bartenders, Bloggers, and Brands Event Date: 5/18/2010, 12:15 pm - 1:45 PM The Study at Astor Center, 399 Lafayette at East 4th Street with Lindsey Johnson, Jason Littrell, Camper English, and TBD Blogger This panel will explore how social media can best benefit everyone in the liquor industry. Lindsey, the CEO of Lush Life Productions- the leader in digital media creation in the liquor industry- will explain the best practices for brands as they take their first steps in this... Read more →

Get Camper's Book: Tonic Water AKA G&T WTF.