Tales of the Cocktail 4 - The last two days
Bay Area bartenders earn toasts at New Orleans cocktail event

The Tales of the Cocktail Swag Awards

It became clear at Tales of the Cocktail that the amount of swag was going to be unmanageable, so I started declining freebies unless I was prepared to lug them home. Not everything made it (hope the hotel maid likes vodka!) and I still had two additional pieces of luggage on the way back.

My end tally was 9 pens, 6 keychains, 4 bottle openers, 2 shaker sets, 11 pieces of glassware, 4 DVDs, 4 CDs, 5 mini-bottles, 7 muddlers, 4 books, and a heck of a lot of miscellaneous. And I now present:

The Tales of the Cocktail Swag Awards

  • Most over-gifted swag category: muddler
  • Best muddler: Plymouth Gin's long unfinished wood mallet
  • Most unnecessary swag category: keychains
  • Most unexpected item: Twelve ounces of Dancing Goats coffee, not ground
  • Best item for brownosing journalists (tie): Bombay Sapphire reporter's notebook and Ciroc light-up pen
  • Most practical item I didn't already own: jigger (unbranded, donated by Barsol Pisco)
  • Biggest missed branding opportunity: see above
  • Most practical item I didn't know I wanted: Rums of Puerto Rico cocktail apron
  • Most expensive swag: set of 9 Riedel spirits tasting glasses
  • Most unwieldy swag: full-sized bottle of Absolut New Orleans vodka
  • Best use of brand name in swag item: Rain Vodka umbrella

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Most sought swag upon return from TOC - those coffee beans were a lifesaver

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