Reading Material, Now with More Vinegar!
January 28, 2009
Gin and Tonic cupcakes.
An LA bar goes with big ice.
This AP story on sake does a great job of explaining the surge in sake sales over the past decade. Here's the meat:
"Distribution of sake
was limited to Japanese trading companies. They sell you the food, the
plates, the sake. It's one-stop shopping for sushi restaurants. In that
environment, sake wasn't getting its due. And the majority of the sake
exported was table sake, which isn't very good." But about 10 years ago, two things changed that. In the U.S., Asian food trends boomed. Asian and Asian-fusion
restaurants flourished, non-Asian restaurants served dishes with
ingredients such as miso, wasabi and edamame, and grocers offered more
ethnic fare. At the same time, the Japanese began turning their noses up at
sake. In Japan, young drinkers view sake as old fashioned, favoring
beer and wine instead. As a result, sake consumption has fallen sharply
since 1995. To survive, premium sake (pronounced SAH-kay) brewers in Japan
turned to Americans and began working with importers, who introduced
sake to the fine wine market.
Cheryl Charming lists all the drinks mentioned by name in the horrid movie Cocktail.
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