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February 2009

Gaga for Campari

The new Lady Gaga video has some unusual Campari product placement, in that they seem to be enjoying it in an underground station while Lady Gaga, with her usual aversion to wearing pants, waves a light-up Gandalf-style staff around. Campari, the choice of subway disco wizards since 1860. Read more →


Sand in the Vermouth

For a year or so I've been tracking how airlines and travel destinations use the image of cocktails to convey luxury relaxation. When I saw this ad, I was thinking of it as another one in the category. Then I realized they're sticking a drink umbrella into a Martini. What??? Read more →