Dashing Don Lee and Greg Boehm's Old Tools
What Really Goes on at the WSWA Convention in Vegas?

Message on a Bottle: The Programmable Vodka Display

Liquor brands, especially vodka brands, have to do a lot to compete for attention on the shelf. Some accomplish this with tall bottles, others with oddly-shaped bottles that don't fit on the shelf or bottles shaped like skulls, and still others with bottles that light up when you pick them up.

Someone just stepped up the game. I saw an ad for this new vodka Medea that has a programmable rotating LED display.

Medeabottles

I was curious as to how one programs it, so I went to the website where they have a video. With only a couple of buttons but the option to write several long messages one letter at a time (avoid words with "Z" as you'll be pressing the button 26 times- and the space bar comes after "Z"), you'll probably finish drinking the bottle of vodka long before you finish programming your message of "LETS GET CRUNK TOGETHER."

Watch the video here:

How to Program a Message on Your MEDEA Bottle from Medea Spirits on Vimeo.

After watching the video I'm tired and frustrated and I haven't even tried to code the thing. It reminds me a lot of the Macbook Wheel.

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Philip Duff

This vodka is named after a mythical Greek woman, Medea, who murdered her own children. If this is the name they chose for the brand, I am dying to know what were the names they rejected?!

Trudy watson

How do we order this ?

Trudy watson

How do we order this on line

Helen Verburg

Where can I buy the battery, how to replace them?
Thank you

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)