Absolut SF: A First Look
May 29, 2011
*Update* The full info on Absolut SF is here.
The latest in the city series of Absolut Vodka is Absolut SF. The flavor is grape, dragon fruit, and papaya.
(Photo: Russell Yip/SF Chronicle.)
I was given the exclusive to write this first ever announcement in the San Francisco Chronicle on Sunday May 29th, 2011. It was very hard to keep this secret, because I like sharing secrets. (It's not gossip; it's journalism.)
As you can see, the text of the story is embargoed for a couple of days so if you want to know more you'll have to pick up the physical paper today or wait until the embargo is lifted. You can also buy a digital copy of the newspaper to read the story at this link.
The official press release from Absolut will follow on Tuesday.
Grape, dragonfruit and papaya. I get it. Those flavors just scream San Francisco!
Posted by: Amy Sherman | May 29, 2011 at 10:06 AM
I notice that you don't really comment on the product itself. How is it? Is there anything that one can really do with it in the bar, or is it just yet-another-flavored-vodka?
Posted by: Evan | May 31, 2011 at 10:39 AM
Evan, I haven't actually tried it yet; just reporting the news. I think if I were a bartender in SF I'd try to find a way to make it work!
Posted by: Camper English | May 31, 2011 at 10:43 AM
Can't wait to try it out, thanks for the write-up :)
Posted by: Jesper | May 31, 2011 at 04:53 PM