The New Madonna Video and Smirnoff Vodka Product Placement
February 09, 2012
The latest music video from Madonna "Give Me All Your Luvin'" includes some product placement luvin' for Smirnoff vodka.
It's far enough in the background that it's not entirely clear what the brand is, unless of course one is already familiar with these things.
The full video is below.
Smirnoff and Madonna did some work together this fall in a promotion called the Smirnoff Nightlife Exchange Project, in which dancers auditioned to go on tour with Madonna. So I guess it shouldn't be a surprise.
Of course, it's not unusual for pop stars to put liquor in their music videos, I just don't watch them very often to notice. Lady Gaga did tons of placements as I covered here before here and here.
One of my favourite games is to hit the pause button and name the spirit brand whenever there's a bottle shot in a tv show or film. It's even come to the point where sometimes the bottle shape is a dead giveaway if they've created a fake label. An obsession....
Posted by: Blair Frodelius | February 09, 2012 at 06:49 PM
Same here. Not that we're nerds or anything...
Posted by: Camper English | February 09, 2012 at 07:13 PM
that was awesome, the queen is back and she looks and sounds incredible. anyway, it must be the part of the Sponsorship Deal. nice job I should say. But despite the fact that I like Madonna, I'm still not a fan of Smirnoff vodka...lol
Posted by: Jim B | February 10, 2012 at 04:10 AM
Camper,
Here's another artsy video with some bottles on view.
http://youtu.be/7zPe2v3Lq4I
Blair
Posted by: Blair Frodelius | February 13, 2012 at 02:23 PM