Alcademics

The latest music video from Madonna "Give Me All Your Luvin'" includes some product placement luvin' for Smirnoff vodka. 

It's far enough in the background that it's not entirely clear what the brand is, unless of course one is already familiar with these things. 

The full video is below. 

Smirnoff and Madonna did some work together this fall in a promotion called the  Smirnoff Nightlife Exchange Project, in which dancers auditioned to go on tour with Madonna. So I guess it shouldn't be a surprise. 

Of course, it's not unusual for pop stars to put liquor in their music videos, I just don't watch them very often to notice. Lady Gaga did tons of placements as I covered here before here and here.