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March 2013

Global Booze Brands Embrace Small-Scale Strategies: Absolut's Our Vodka Program

Diageo is experimenting with crowdsourcing and Absolut has set up a boutique distillery in Berlin. The following story comes from Mixology Magazine in Germany. It was written by Helmut Adam and was originally published in German here. It was translated into English by Kirstin Müller. Below is an edited version... Read more →