Alcademics

Here are three new product releases. Information below comes from the press materials. 

Herradura  Colección de la Casa, Reserva 2012, Port Cask Finish

Tequila Herradura, today announced the release of the first of a series of small-batch tequilas, Colección de la Casa, Reserva 2012, Port Cask Finish. Each year, a new tequila will be released that will offer consumers a one-of-a-kind experience.

The inaugural product, Colección de la Casa, Reserva 2012 is a port cask finished reposado tequila. Crafted by Master Distiller Maria Teresa Lara, Casa Herradura uses blue agave, traditional production methods and a proprietary fermentation from naturally occurring wild yeast to create the tequila. The tequila is then rested in medium-char American oak casks for eleven months and then transferred to vintage port casks from the Duoro Valley in Portugal for an additional two months of aging.  

Colección de la Casa-Port Cask Finish will be available at fine wine and spirits stores in April. A limited quantity will be available in Mexico. Each 750 ml. Only 2,000 cases are available with a suggested retail price of $89.99.

Marteau Absinthe Master's Reserve and Marteau Belle Époque 

Marteau Master's Reserve is a gold-labeled elixir that will sell at the same price as the current product. Then, there's a new version of Marteau Belle Époque (the familiar blue and white label) made with grain spirits and which should retail at around 40% less than the price of the current product. This will replace the current product and go into production in May.

• The currently-sold product has a grape spirits base and a blend of the proprietary and wildcrafted absinthium wormwoods.
• The new Master's Reserve has a grape spirits base, and only the proprietary wormwood. I'll be growing other botanicals myself this year as well, such as the petite wormwood and the lemon balm.
• The new Belle Époque will have a grain spirits base, which is the industry standard for liqueurs. It will also use botanicals sourced from both the USA and Europe, but not the costly proprietary wormwood.

In addition, by late summer or before, both labels will be available in 357ml half-size bottles.

Blue Chair Bay Rum

Fishbowl Spirits is an independent spirits supplier based in Nashville, TN. It is wholly owned by country music star Kenney Chesney and its first release is Blue Chair Bay, a collection of premium-blended rums inspired by Chesney’s love of the island lifestyle.

Each Blue Chair Bay variety, including White, Coconut and Coconut Spiced, is produced at one of the most respected distilleries in the Caribbean. The Blue Chair Bay collection rolls out nationwide in May of 2013 and is available in 750ml and 1.75L bottles.

Imported and bottled by Fishbowl Spirits, Rochester, NY. Blue Chair Bay White Rum 40% ABV, Blue Chair Bay Coconut & Coconut Spiced Rum, 26.5% ABV. SRP $18.99 750ml.

www.BlueChairBayRum.com

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