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Lucas Bols Alcoholic Foam

Bols Foam3bottles-LRThe Dutch spirits company Lucas Bols has introduced the world’s first alcoholic foam in the United States.

The formula is contained in 200 ml bottles of three Bols liqueur flavor varieties: Blue Curaçao, Crème de Cassis and Amaretto. The pump affixes to the top of the bottle and, with quick little pumps, creates up to 2 liters of the fizzy foam.

The suggested retail price is $17.99 per bottle. The product is now available in both the on- and off-trade channels across the U.S.

 “On hot or cold drinks, the foam will hold for a minimum of 15 minutes,” said Huub van Doorne, CEO of Lucas Bols.