In FSR Magazine I wrote about bartender training programs in better cocktail bars, from online and in-class corsework to conference and conventions, to hosting brand ambassadors for in-bar trainings.
Check out the story here.
Here's a paragraph from the story:
For starters, Dobbs required his staff—bartenders and servers alike—to take an online course called BarSmarts Wired before their first day of training. “I didn’t want servers to drop a drink menu off and then come back and just take an order,” he says. “I wanted interaction, conversation, and dialogue. I required BarSmarts for everyone. Even my hostess has taken it.”