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August 2017

Twelve New Drink Books for August/September 2017: Rum, Cider, Cats, Bar Ownership, Cocktail Comps

One of my favorite bartender-visionaries Thad Vogler released a book about learning/purchasing spirits by going to where they're made. While Vogler owns Bar Agricole, Canada's Jen Agg owns Agrikol in Montreal, and also has a book out from a very different owner's perspective, called I Hear She's a Real Bitch. Like Vogler, Anistatia Miller and Jared Brown travelled to Cuba to write their latest book (I think it's their third on Cuba cocktails and bartenders), while Brad Thomas Parsons wrote no doubt his most fun book to date, starring cats that live at distilleries. New Orleans rum legend Brian Rhea finally wrote a book that should be full of tales from his many years in bars, while for newbie drinkers we have Drink Like a Bartender and for sci-fi fans there is a whole book of out-of-this-world cocktails awaiting. Beyond that there's an American history and booze book, a book that tells bartenders how to win international cocktail competitions, a book on cider (and shrubs and vinegars), one on bar cart styling, and finally a brand book from Fever Tree Tonic Water.  Read more →


The ROI of TOTC

In my latest piece for SevenFifty Daily, I asked a bunch of people about the return on investment of Tales of the Cocktail: How they measure it and how they maximize it. I also interviewed Tales' founder Ann Tuennerman to get her advice on how to maximize the event as an attendee or small brand sponsor, and addressing the question, "Is Tales too big?" Read more →