In my latest piece for SevenFifty Daily, I asked a bunch of people about the return on investment of Tales of the Cocktail: How they measure it and how they maximize it. I also interviewed Tales' founder Ann Tuennerman to get her advice on how to maximize the event as an attendee or small brand sponsor, and addressing the question, "Is Tales too big?"
I think there's some really good information and insight throughout the story, especially for people and brands experiencing some growing pains as Tales seems to grow ever larger.
Please check it out.